Hero’s Assemble - a story where no Power Station has gone before
Hero’s AssembleImaginative multi-market product launch for EcoFlow River 2 Pro
Creators
The goal of this campaign was to launch the new EcoFlow River 2 Pro in the US, German, and Japanese markets. We created three unique IPs, each with a knowledgeable, trustworthy, and playful nature — living within one fictional world — to provide entertainment, product knowledge, and brand awareness through various forms of content.
Deliverables
Product Launch Japan
• Short Film Advert
• Product Photographs
Product Launch US
• Short Film Advert
• Short Film Introduction
• 6x Vertical
• YouTube Video
• Product Photographs
Product Launch Germany
• Short Film Advert
• 8x Vertical
• Product Photographs
Client
Ecoflow DE,
Ecoflow US,
Ecoflow Japan
Project Type
International
Product Launch
Location
Poland,
Germany,
USA
Visual and Narrative Consistency
Our aim was to evoke emotional engagement first, with the product as a secondary element. Despite the short runtime (around 2 minutes per film), the world we built felt interconnected, deep, and real.
Character Creation
The goal of this campaign was to launch the new EcoFlow River 2 Pro in the US, German, and Japanese markets. For each market, we designed a distinctive character embodying local values and personality traits:
Germany
Dr Watt, a mad scientist obsessed with inventing a life-changing energy source.
United States
Professor Green, a wise and adventurous explorer.
Japan
Dr Hana Aoba, a gentle and bright botanist.
花 (Hana) - flower, blossom;
青葉 (Aoba) - green leaves
Comprehensive Campaign Assets
This immersive world allowed us to produce a comprehensive launch package: Narrative short films, Photographs and key visuals, Vertical and informational YouTube ads, Social content for multiple platforms, All pieces worked together to reinforce brand storytelling and world cohesion.
Visual and Narrative Consistency
Our aim was to evoke emotional engagement first, with the product as a secondary element. Despite the short runtime (around 2 minutes per film), the world we built felt interconnected, deep, and real.
Diverse formats for social media
a few stills from the campaign
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